Promoting your business with social media
Let’s talk about you as a merchant. There are so many things you can do today to promote your business that just a few years ago were unheard of. Now that Social Media is a free way to promote your store/services etc. you have the ability to assure your business gets the attention you seek. But, you have to work at it. It takes dedication and commitment (what is new about that?!?!)
First, B.O.O.T. recommends that Members continue to develop their Profile on our website. If you are a member you can view your profile at oldtownclovis.org/destinations and look for your business. If you need help call us.
Adding new photos (we can take them or you can send us photos) and making sure your Facebook feed is embedded and posting to your page regularly will help draw traffic to your store. Just having a Facebook Page does not ensure that you will have results. You need to post new items every day. If that seems too big of a burden, or you think your customers won’t notice, think again. And if you want to know how to put your posts on “auto” give us a call and we’ll walk you through the process.
If you have a website, make sure it functions well and is inviting and that you post new items regularly. Stagnant websites don’t perform well.
We learned recently that B.O.O.T.’s website is visited by more mobile devices than from desktop computers. Think about that for a minute: people don’t use the Yellow Pages anymore; they don’t always have their computers with them so what is the fastest way to look up a business and get the hours open, location etc.? A mobile device! And websites are not easy to see on a mobile phone. Peter Lang and Vanessa Rodriquez of Uhuru Network, our website/social media gurus, are making changes so that our website functions well on mobile devices. We’ll keep you updated on our progress. They can also help your business grow! Call the B.O.O.T. office for more information.
Social Media is important to your business and you need to embrace it. If you haven’t created a Facebook Page, call us. We’ll help you get it set up or set it up for you and then help you learn how to manage it or you can have us manage it. Don’t let this opportunity pass you by. Twitter is big in the Fresno area—one of the largest Twitter Markets in California! It takes a minute to get started but it requires you to make Tweets regularly. Instagram is a new photo-driven social media application that can be so advantageous for your business and it’s easy to use. We can help you get started—all you need is a Smart Phone that takes photos.
In order to use any social media sites, i.e. Pinterest, Tumbler, Twitter, Facebook or Instagram, etc. you need an email address. When setting up your accounts you can use your email address and a password that is familiar to you.
Please note that if you use an email account from sbcglobal.net (now known as att.net) comcast.net, etc., if and when you change your cable carrier you lose your email address. So it is best to use a generic email program, i.e. gmail, yahoo, hotmail etc. We recommend GMAIL through Google or creating a me.com account. If you have a website you can have an email attached to your site, i.e. firstname.lastname@example.org.
Let us know if we can help you! We want to help you promote your business and the more merchants that promote their business the better for Old Town. Summer time is a good time for us to catch up on all the things we want to do, so let us help you get started!
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